There are lots of boxes/categories that people like to put websites into: Business, Sales, Brochure, Informative, Lead Generation, Interactive, E-Commerce (storefronts), Customer Support, Entertaining, etc..

The truth is, all successful websites belong in all these categories to some extent. It depends on the organizations goals as to how much of each category is implemented in the website. Whatever kind of non-profit you have, the common factors are: connecting with people, capturing or enhancing their interest, inspiring them to action, and collecting funds to continue providing your good works.

Informative

This site is mostly in the "informative" category. We want to tell you about ourselves and what we can do. Think of this site as more of a brochure. There is only one "action item" for you to consider and act upon, and that is: are you interested in seeing if we can help you with your on-line presence through your website. If you do then feel free to contact us.

Informative sites:

Instead of directly selling products, they build trust by educating your audience, answering common questions, and establishing your expertise before anyone ever picks up the phone.
  • Builds Credibility: Establishes trust by providing clear, fact-based answers and proving you understand your industry.
  • Educates Customers: Guides users through their decision-making process by showcasing your services and solving their problems.
  • Saves Time: Acts as a 24/7 resource by answering frequently asked questions (FAQs), hours of operation, and location details so you don't have to.
  • Boosts Visibility: Allows search engines to easily find and recommend your organization.

Sales

A sales website acts as a digital storefront and 24/7 salesperson. It guides prospective buyers through the sales funnel, answers product questions, processes payments automatically, and captures customer data to drive revenue.

Non-profit organizations share a great many aspects and goals with sales organizations.

  • Automated Transactions: Allow customers to purchase gift shop products directly, process payments, and book tickets securely at any time of day.
  • Lead Generation: Collects visitor contact information (such as emails) for newsletters to turn site users into visitors/donors/attendees.
  • Brand Trust & Credibility: Showcases visitor testimonials, reviews, and detailed product information to demonstrate the quality of the organization. 
  • Market Reach: Breaks through geographical limitations, allowing a local organization to scale sustainably and reach a global or regional audience.
  • Insightful Analytics: Tracks visitor behavior—like which pages they read or interact with. If no one reads page ZZZ, then why let it take up space on your site?